Lamborghini Pulls the Plug on Its First Electric Car
Lamborghini has scrapped plans for its first fully electric car, citing weak demand among its core customers and calling further EV investment an "expensive hobby."
A $300,000 Vision Customers Didn't Ask for
Lamborghini has officially walked away from its first fully electric vehicle, confirming that the Lanzador concept will not reach production as a battery-powered car. The decision, announced by CEO Stephan Winkelmann in a recent interview, signals a significant shift in strategy for one of the world's most recognizable supercar brands.
The Lanzador was unveiled in 2023 as a high-riding, high-performance coupe with over 1,300 horsepower and a projected price tag near $300,000. At the time, it was positioned as a bold step toward Lamborghini's electric future. By the end of 2025, that future had been quietly shelved.
Winkelmann cited more than a year of internal reviews, customer surveys, and market analysis before concluding that demand for a fully electric Lamborghini among its buyers had essentially flatlined. He described continued investment in full EV development as financially irresponsible given where customer appetite currently stands, and made clear that plug-in hybrid technology better matches what the brand's clientele actually wants.
A Broader Industry Rethink
The core issue, according to Winkelmann, is an emotional one. Lamborghini buyers are purchasing a sensory experience as much as a vehicle, and the combustion engine sits at the center of that experience. The sound, the feel, and the drama of a V8 or V12 are not optional extras for this customer base. They are the product. In Lamborghini's assessment, current electric vehicles cannot replicate that.
The Lanzador Lives On, as a Hybrid
Rather than abandoning the Lanzador name entirely, the model will be repurposed as a plug-in hybrid, joining a lineup that is already fully hybridized across the Urus, Temerario, and Revuelto. The brand sold a record number of vehicles last year, suggesting the hybrid approach is working.
Lamborghini is not an outlier here. Bentley, Ferrari, and Porsche have all scaled back or delayed full electrification plans in the past year, and Ford took a multi-billion-dollar write-down tied to its own EV pivot. The broader industry is recalibrating after years of aggressive electrification targets, which have run headlong into softer-than-expected consumer demand.
Winkelmann did not rule out an electric Lamborghini permanently, saying the company will reassess as technology and market conditions evolve. For now, the brand's message is straightforward: hybrids are the path forward, and a fully electric Raging Bull will have to wait.